امروز : شنبه، ۲۲ آذر ۱۴۰۴
Investigating the role of management in smart tourism technologies, customer satisfaction and promoting sustainable tourism
دوره 1، شماره 4، 1404، صفحات 153 - 174
1- Faranak Aghataher, Bachelor of Tourism Management, University of Applied science and technology,Academic center for Tehran Province Handicrafts Applied science and technology,Tehran, Iran
2- Department of Urban Planning, Parand and Robat Karim Branch, Islamic Azad University, Parand, Iran.
3- Department of Computer engineering, Isl.C., Islamic Azad University, Islamshahr, Iran
چکیده :
The rapid evolution of smart technologies has fundamentally transformed the tourism industry, ushering in a new era of digital innovation that enhances the quality and personalization of travel experiences. This conceptual study explores the influence of five key attributes of smart technology, including accessibility, informativeness, interactivity, personalization, and security, on tourist satisfaction, with particular emphasis on the mediating role of tourist experience. Central to this investigation is the role of tourism management, which serves as the strategic backbone for integrating and optimizing smart technologies within destination services. Effective tourism management is essential for aligning technological capabilities with visitor expectations, ensuring that digital tools are not only functional but also engaging, inclusive, and secure. By synthesizing existing scholarly literature, the study develops a multidimensional framework that illustrates both direct and indirect pathways through which smart technologies impact satisfaction outcomes. The model posits that each technological attribute contributes positively to tourist satisfaction, while the tourist experience mediates and amplifies these effects.
This research offers practical implications for destination managers, tourism service providers, and policymakers, highlighting the need for adaptive management strategies that prioritize technological relevance, user experience, and service quality. By strategically managing the deployment of smart technologies, tourism professionals can enhance traveler engagement, build trust, and foster loyalty. Ultimately, the study underscores the critical role of tourism management in shaping meaningful and satisfying tourist experiences through smart innovation, thereby advancing the broader goals of sustainable and competitive tourism development.
