امروز : جمعه، ۱۹ اردیبهشت ۱۴۰۴
نمایه سازی در پایگاه اطلاعات علمی جهاد دانشگاهی

The role of artificial intelligence in changing business strategies: Focusing on economic implications
دوره 1، شماره 3، 1404، صفحات 1 - 6
نویسندگان : Hossein Zare* 1

1 1- Master\'s degree, Natural Resources, Islamic Azad University, Chalus Branch, Iran.

چکیده :
The role of artificial intelligence (AI) in transforming business strategies is a pivotal topic that underscores the intersection of technology and economic development. As AI technologies have evolved from rudimentary automation tools to sophisticated systems capable of complex decision-making and predictive analytics, their integration into business operations has fundamentally altered competitive landscapes across various industries. The significance of this shift is evident in the projected growth of the AI market, expected to reach $826.70 billion by 2030, highlighting the urgent need for businesses to adapt their strategies to leverage AI's potential effectively[1[2]. AI's influence on business strategies encompasses several dimensions, including enhanced operational efficiency, improved decision-making, and targeted marketing approaches. Companies increasingly employ AI-driven analytics to inform strategic planning, automate repetitive tasks, and personalize customer interactions. However, the economic implications of AI are not uniformly positive. While large enterprises often lead AI adoption, smaller firms face barriers such as high costs and limited access to advanced technologies, resulting in disparities that can hinder overall economic equity[3[4]. Moreover, the transition to AI-integrated business practices poses significant workforce challenges, with estimates suggesting that up to one-third of work activities may be significantly transformed in the coming years[5][6]. This necessitates careful consideration of the potential for job displacement alongside the creation of new roles focused on managing AI systems. Policymakers and business leaders must navigate these complexities to harness AI's benefits while addressing the associated risks, including inequalities in technology access and the need for reskilling initiatives[7[8]. Overall, the integration of AI into business strategies is reshaping economic landscapes, driving both innovation and challenges in workforce dynamics. Understanding these changes is crucial for organizations seeking to remain competitive in an increasingly AI-driven world, as well as for policymakers aiming to foster inclusive growth amid technological advancements.
کلمات کلیدی :
Artificial intelligence، Management، Business، Economy